I guess those guys and gals in the A&P Dept finally got sick and tired of the usual run-of-the-mill promotional movie notebooks. So during brainstorming, some bright spark suggested something different. Different but not too different. In the end they stuck with the notebook, only this time the notebook is made thicker to look like a book with a canvass cover to boot. They probably thought of it then as an elegant or even clever design for the movie set in 1884.
The truth is that the notebook doesn't look great at all. I'm wondering why not just save the trouble and give out FOUR FEATHERS instead, that would mean saving a bundle on the advertising costs and look a lot more presentable. Think about it, four feathers to promote The Four Feathers movie. I will gladly take those feathers but oh please make sure they're packed in a really nice box thank you.
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